News

Sunrider International recently announced the appointment of Dirk Hobgood as Chief Financial Officer (CFO). 

Hobgood started his career as an auditor at Ernst & Young and brings broad industry experience to Sunrider, including more than 20 years of experience working with both private and public global organizations operating in the manufacturing, distribution, and consumer products industries. He also has three years of CFO leadership experience working with direct sales companies.

Prior to joining Sunrider, Hobgood was employed as a partner in a regional CPA firm. He also has 18 years of C-level leadership experience in private equity and family-owned companies.

“We are thankful to have Dirk on board as a member of our executive team,” said Sunny Beutler, Sunrider CEO. “He brings a wealth of leadership experience and has an exciting vision for our financial operations. I know Dirk’s strategic thinking and expertise in financial planning will help our company achieve both our short- and long-term financial goals.”

Hobgood has a Bachelor of Science degree in Accounting from Murray State University and holds the professional certifications of Certified Public Accountant and Certified Internal Auditor.

“I am delighted to join the Sunrider International family,” said Hobgood. “The success of Sunrider over the past 40-plus years speaks for itself. I look forward to utilizing what I have learned over the course of my career to drive positive results for Sunrider's stakeholders.”