News

The Direct Selling University (DSU) Fall Event 2024, held September 23–25 at the Irving Convention Center in Dallas, Texas, brought together industry professionals for a three-day deep dive into the latest trends, insights, and strategies in direct selling. With over 120 companies represented and hundreds of executives in attendance, this year’s event set a new benchmark in the direct selling industry. 

One of the event's highlights was the roster of influential speakers, including Sunny Beutler, CEO of Sunrider. Beutler’s presentation, "Succession Strategies in the Office & Field," offered valuable perspectives on leadership continuity in an evolving market. Her insights resonated with the audience, addressing the crucial need for forward-looking strategies in succession planning. 

The DSU event was described by one attendee as "a remarkable showcase of cutting-edge insights, invaluable networking opportunities, and actionable strategies.” One attendee described the electric atmosphere, saying, “Wow! The presentations brought a fresh perspective to our industry that left us all inspired and ready to act.” 

For many, the DSU Fall Event 2024 was the defining industry event of the year, providing unparalleled access to networking, education, and strategic guidance—making it a must-attend event for professionals in the direct selling industry.